GOTIE GSJ-600

Better Product Sp. z o. o. is a Polish producer of home appliances. One of the offered product groups under the GOTIE brand are juicers.

Devices offered by our client are directed to a wide range of customers. Each target group has a different product assigned. The products differ mainly in design and some features.

We were asked to create a series of advertising animations presenting the most important features of their products. The challenge was to create a different stylistic form for each of them, tailored to the target group. The GSJ-600 model is a product addressed to a wide group of clients who want to be able to choose and personalize the products they buy. We used dynamic music and editing, and focused on the precise form with an emphasis on the ability to match the product’s color to create an animation tailored to the requirements of a specific customer group.